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Sunday, October 27, 2013

Spreading The Good News Of Cannabis Through The Grow Jamaica Movie

By Elena McDowell


The Grow Jamaica movie was inspired by a book with a similar title written by Leeroy Campbell and Janice Campbell. The front cover of the text sums up the authors' perspective on cannabis with four words, food, fuel, fiber and medicine encapsulating the plant's many uses. As with the book, the film extols the many benefits of a plant widely known as marijuana and proposes its formal and legal acceptance in Jamaican society.

The actors in the film hail from a wide variety of social and professional backgrounds but they all have one thing in common; their support for the cause. There are some famous faces among the cast. One such is face is that of international reggae artist and actor Stephen Marley who also happens to be the son of the famous Robert Nesta Marley, more popularly known as Bob Marley. Another famous face is that of Oliver Samuels, one of Jamaica's front runners in the field of acting.

There is a wider campaign geared at raising awareness of the good things that can come from the plant. This campaign includes web promotion, musical promotion and written essays and texts. The film is one aspect of this broader campaign. It is an important phase though since it appeals to a wide variety of viewers in an age of viewing.

Weed, herb and sense are just three of the many names used for the plant. It is widely associated with Jamaican lifestyle even though the truth is it is illegal on the island. Many influential Jamaicans and laymen alike have been fighting to change this law. Key among this group are the members of the islands Rastafarian faith who use it for religious and ceremonial purposes.

The structure of the film reflects the diversity of the plant itself. It is basically a documentary designed to inform enlighten and entertain at the same time. It consist of a number of interviews, some executed on the streets of Jamaica to give an idea of how the layman views the plant. Others are conducted in offices and in residential communities with middle to upper class interviewees who represent expert opinions on the subject of decriminalization.

The duration of the documentary is one hour. It is also available in DVD format for those who wish to watch it at their leisure. This is good for anyone who would want to show it at a group meeting or marijuana promoting event. It may also be used for its educational value.

The entertaining and informative documentary is designed to change the island's, and by extension the world's view of marijuana. This is the dream envisioned by Dr. Campbell as the revolution. This change of legal and social stance on the plant is expected to result in its widespread and uninhibited use by Jamaicans of all classes.

It is pretty difficult to deny the immense potential of the Grow Jamaica movie when it comes to positively influencing the way people view marijuana. The producers have ensured that this is so by strategically merging a mix of data sources and arguments to ensure that their message is transmitted successfully.




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