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Wednesday, February 27, 2013

Music Production ? End Of An Era !

By Stephanie Jetil


At the beginning of 2000's, the music industry, primarily the communities of hiphop and also rnb, saw the emanation of what we now call the "super music producers", accounting for chiefs: Dr. Dre, Timbaland, Rodney Jerkins and also Scott Storch.

What is considered a "super producer"? Okay, the finest example of their distinction with a "simple" producer would definitely take on the example of what we call a "supermodel" in fashion, that include Cindy Crawford, Claudia Schiffer or even Naomi Campbell. You know these popular super-models as well as anyone else and you can see them on almost all the catwalks. In short: safe values.

That was the identical thing in the music business: there were "big" producers, risk free, that directed entirely the projects and also were looked for by the most well recognized singers or rappers. It absolutely was more secured for a record label to take advantage of a widely known music producer in comparison with a newbie. The well recognized producer offered a multiple of rewarding singles. For the reason that , at this time , normally big producers sold discs.

However, the music business, after the starting of the decade has totally changed. First , people don't really pay disk any more.

For this reason the record companies give way less budget for a project. And usually, record companies are no longer looking to put in between $ 100 000 to $ 300 000 for just one single beat, as was the case at the golden years of music producers. The discs do not sell and worldwide web develops. To defeat unauthorized downloading of their artists, record companies develop or merge with with statutory download applications and try to force their presence in this online world, that has been getting out their control for a long time.

But the popularity of the internet has permitted the visibility of lots of anonymous producers as good as, if not superior to, "Super Producers".

These producers have focused on the improvement of the Internet, that has assisted those to sell their beats online. Encouraging them to contact and work with rappers on a local area as well as an international one. A producer from New York City would now be able to supply beats to anybody in Japan for instance. It is very now simple for them to get a strong popularity with a career. For the artists, this makes an enormous difference! They are able to buy beats online in their own home for their album, EP and also mixtapes at a very affordable prices; far from those applied by the "super producers".

Record companies pay a special attention to this brand new sector. They buy beats online as well. And most recently we can easily observe that a few of these internet producers are obtaining signature by majors.

The great time of super producers like the age of super models fades away slowly but surely, delivering way to this new sector directed by producers who, quite often, have nothing to envy to the "super producers".




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