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Wednesday, May 11, 2016

Choosing A Canadian Record Label

By Linda Williams


By definition, a record label is universally known as the brand that does marketing of music recordings and videos for interested artists. Labels also do publishing of the music, they manage brands and trademarks for their artists and they enforce the copyrights of sound recordings and the videos that they have signed. Distribution is another role they play. The above listed duties are what a Canadian record label does for its artists.

Knowing the different categories of record labels is a must do thing for an artist before settling down for a certain company. The different kinds of companies have different term and different way of operating. It is advisable that an artist consults with his or her legal advisers to ensure that the choice will be legally bidding and stable thus ensuring smooth running.

There are different types of artist signing companies that are widely known. One is a major, another is a minor-major and the last but not least the independent record label. A major, works in collaborating with the international companies commonly known as the big four since there are four such companies that exist. SONY, BMG, Universal Music Group and Warner Music Group are the big four brands that a major is affiliated to and sells their tunes through them.

Mini-majors are medium sized companies which are co-owned by the major brands. Mini-majors distribute through the big four and are affiliated to them. Finally independent labels are small types of companies. They do their distribution on their own. They are not affiliated to any of the big international companies nor are they associated with the Mini-majors.

These signing companies and their artists have been colliding for a while due to differences in their priorities, maybe the company wants to market the art by all means and get the best deal out of it whereas the artist wants the originality of his or her work to remain intact, his signing company may need to change the title of a song which is not welcomed so well by artists. A signed agreement in form of a contract works well in solving this dispute, thus every artist should make sure that he or she has a contract that meets his needs.

Due to the rise in the many ways of using the internet, many of these artist signing companies have experienced their fair share of difficulties on the market. It has become easier to share files over the internet making it possible for artists to do their own marketing and selling through the web at a much lower cost.

New strategies have been put in place by the labels to ensure that they still have some role in the art industry. The returns or profit obtained by selling online are in most cases very little, thus though the artist can sell online, the profit is never satisfactory. Thus the labels sign the artist with new deals that meet the artists demand to their satisfaction.

An artist is thus required to conduct good research before settling for a given company to handle his or her work. The success of the artist will directly depend on how established and experienced a recording company has been. Past experiences by artists can help when making a decision on which signing company to go with.




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