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Wednesday, January 16, 2013

Genres Found In African Movies For Sale

By Charlotte McBride


With stars like Rita Dominic and Ramsey Noah, Africa's film sector is slowly gaining prominence in the international entertainment industry. Hits like South Africa's District 9 have changed how the world perceives the continent's movie industry, once associated with cheap, poor quality camcorder shot films. Nigeria has Africa's most prolific sector, and its movies are rapidly snapped up by audiences hungry for home grown content. African movies for sale can be bought at virtually any local market in the bustling continent, peddled by hawkers who sell them for a song.

Themes revolving around the occult, romance and action are very popular with audiences in Africa. However, unlike Hollywood studios, which have the cash to invest in spectacular stunts, big name actors, cutting edge animations and high tech post processing facilities, the land mass cinemas tend to rely more on great plots and superb acting to drive the point home, an approach that has kept audiences asking for more.

Producers interested in the fantasy genre have faced the same problem as any other African show maker; a limited budget. To create compelling films on a shoestring budget, the continent's film makers have turned to showcasing witchdoctors, a group of people whom most Africans know about. This approach has paid fat dividends, and is constantly adapted by adding different elements, such as the conflict between good and evil.

It is said that love makes the world go round, and it seems that a lot of people believe that, going by the large number of cinema goers that flood theaters every time a romantic film is released. Africa is no different, and the continent's movie producers have milked the genre for all its worth. Popular themes include forbidden love, where cross cultural relationships receive special attention, spiteful in laws, unfaithfulness among others. This class of films remain some of the most popular with African audiences.

While the United States has Eddy Griffin, Britain has Mr. Bean, also known as Rowan Atkinson. Africa has its own share of funny people too, and they are a regular feature in a whole host of comedies that are released every year. African producers teach lessons by exaggerating actions while avoiding special effects. Instead, they focus on simple, easy to understand plots and well choreographed acting. Audiences around the landmass cannot seem to get enough of this class of films, which are surpassed only by romances in popularity.

As a category, adventure flicks remain relatively rare, the result of limited financing, not a lack of interest from audiences. This situation is likely to change as studios get increasingly wealthier. African audiences can look forward to a plethora of home grown adventure flicks rivalling Indiana Jones.

Another popular category of movies in this vast continent are the so called detective cinemas, better known as crime flicks. These tend to reflect some realities of daily life; corrupt politicians, serial killers, crooked policemen, armed robbers and the like. These cinemas also tend to eschew the special effects common in Hollywood crime flicks, and focus instead on the acting and plot.

Horror films are a staple of western theaters. Zombies, vampires and other horrifying creatures are a common feature of these cinemas. In Africa, producers tend to focus on the supernatural; ghosts, ancestral spirits, demons, gods, witchdoctors, spells and the like. Though scary, these pictures tend to have a huge following. African movies for sale may incorporate a variety of genres in one film.




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