Marketing plays an important role in business growth. If a business can convince a large number that their products are the best, then they stand a chance of making huge sales. One way of doing this is by creating a commercial that will catch the attention of viewers. The following are some of the tips for choosing a good corporate narrator for such.
The emotions you want to describe the brand should be considered. Whether it is excitement, contentment, relieve or even encouragement, you need someone who can bring them out in a perfect manner. Someone who is specialized in doing an advertisement for children products and events may not be the best to do adult adverts which require a lot of seriousness like buying and selling of shares. Make a list of the kind of emotions you expect to see.
The gender of the professional must be decided too. While some people feel that this is not necessary, others find it important to specify whether they want to work with a male or a female. Women are believed to have soothing voices while men are authoritative. If you are dealing with serious issues, you can prefer to choose a man. Also, if your brand targets a specific gender, you can use the voice of that particular gender.
An accent will be needed too. This includes the language as well. The language and accent should be guided by the demographic location of your target group. The people you are targeting should not strain to get the message. If this happens, they will show little interest, and you will not achieve the intended goal. The advert should hence be done by someone who is comfortable with their language.
You have already prepared a video, and all you want is a voice to match it. Even if the video is not ready, you already have an idea of how it is going to look like. The two main categories of commercial videos include presentation and story-telling. Some people are specialized in either of them, and it is important to enlighten the interested persons about the video for the advert.
The next thing will be to look for the previous work that the person has done. You must know if they can work well with your brand and you can use their previous work to gauge how good they are. If you are getting a professional from an agency, it is important to know the kind of companies they have served before. If they have served reputable companies, then their work is good.
With the samples of previous projects, you can come up with a list of the people that have the potential to make your brand great. You can have the people on the list trying out your commercial and have a few people listen to the samples as it will help you in making a final decision. Involve the marketing team, your employees and your target team too.
The final thing will be to perfect things with the chosen artist. You must ensure he practices over and over again till you are satisfied with the final voice over. Point out areas that need to be improved on and focus on the opinions given by the group that listened to the samples. What you record should be good enough to make a long-term impression.
The emotions you want to describe the brand should be considered. Whether it is excitement, contentment, relieve or even encouragement, you need someone who can bring them out in a perfect manner. Someone who is specialized in doing an advertisement for children products and events may not be the best to do adult adverts which require a lot of seriousness like buying and selling of shares. Make a list of the kind of emotions you expect to see.
The gender of the professional must be decided too. While some people feel that this is not necessary, others find it important to specify whether they want to work with a male or a female. Women are believed to have soothing voices while men are authoritative. If you are dealing with serious issues, you can prefer to choose a man. Also, if your brand targets a specific gender, you can use the voice of that particular gender.
An accent will be needed too. This includes the language as well. The language and accent should be guided by the demographic location of your target group. The people you are targeting should not strain to get the message. If this happens, they will show little interest, and you will not achieve the intended goal. The advert should hence be done by someone who is comfortable with their language.
You have already prepared a video, and all you want is a voice to match it. Even if the video is not ready, you already have an idea of how it is going to look like. The two main categories of commercial videos include presentation and story-telling. Some people are specialized in either of them, and it is important to enlighten the interested persons about the video for the advert.
The next thing will be to look for the previous work that the person has done. You must know if they can work well with your brand and you can use their previous work to gauge how good they are. If you are getting a professional from an agency, it is important to know the kind of companies they have served before. If they have served reputable companies, then their work is good.
With the samples of previous projects, you can come up with a list of the people that have the potential to make your brand great. You can have the people on the list trying out your commercial and have a few people listen to the samples as it will help you in making a final decision. Involve the marketing team, your employees and your target team too.
The final thing will be to perfect things with the chosen artist. You must ensure he practices over and over again till you are satisfied with the final voice over. Point out areas that need to be improved on and focus on the opinions given by the group that listened to the samples. What you record should be good enough to make a long-term impression.
About the Author:
Find the best corporate narrator for your creative and commercial projects by touring our web pages today. To access our narration demo and know more about our available accents, use the links at http://www.voicebysamueljr.com/category/my-services right now.
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