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Sunday, March 1, 2015

How Vinyl Wrapping May Benefit The New Ghostbusters

By Paula Hess


To say that the Ghostbusters is a unique series would be nothing short of an understatement. There are few fictional entries which seem to blend comedy and horror in such a seamless fashion. For this reason, I believe that news about a new movie has understandably gained attention from fans, both new and old. With that said, is it possible that the process of vinyl wrapping can help this movie gain even more attention than it's been able to already?

One of the reasons why the newly announced Ghostbusters movie drew so much attention is the presence of the all-female cast. All four of the Ghostbusters will be played by women, which is a first in the series, and each of them have been involved in Saturday Night Live. With this in mind, it's easy to see that the cast is capable, though it's clear that there are those who are detractors. I believe that a change like this requires a "wait and see" approach.

It's important to keep in mind that the Ghostbusters, as a series, worked because of the premise. The idea of a small company, hired to protect the city against supernatural forces, is treated with a sense of self-awareness that's hard to describe. These individuals are not exactly the stereotypical heroes, which I'm sure is going to be a theme to carry over into this new movie. Of course, in order to said movie to be especially effective, advertising must be brought into effect.

I believe that the aforementioned idea of advertising can come about through the process of vinyl wrapping. Companies along the lines of JMR Graphics are not only able to design wraps, with several vehicles in mind, but apply them with quality intact. Keep in mind that wraps, for this particular movie, are going to have to feature certain elements. The cast that has been talked about earlier, as well as the Ghostbusters logo, will have to be prominently featured.

It seems like the response to this movie, even before its released, has been mixed at best. However, I am willing to give it a chance because it's part of the Ghostbusters series. The series in question has always brought the laughs and I think that it's important for this third movie to be given an equal amount of treatment. Even if this film does not trump the previous installments, I have to believe that it will possess value that no one can overlook.




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