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Sunday, December 17, 2017

Your Business Bill Of Rights When You Support Historical San Angelo Community Events

By Paul West


Hosting a society incident can be a great way to draw in business for your area. From farmer's markets and craft fairs to festivals and fundraisers, they are all a great way to bring in new people to your society and create awareness for what your town has to offer. The following article will take us through the discussion using signs to promote San Angelo Community Events.

As an occasion planner myself, and a public relations/society outreach/marketing professional, I pay attention to how actions are managed and who is supporting them financially - especially those with a historical theme, which is my business. What I have noticed with this particular incident is that year after year the same small group of people dutifully writes checks because they are "supposed to."

Maybe the donor's logo appears somewhere; maybe it doesn't. And that's it. The donors are taken for granted because they are "family, " and the business goals behind the check writing are simply not considered. In my mind, this is just not good enough anymore and the check writers should push back and ask, "What, exactly, am I getting for my donation?" Being "nice" and philanthropic is lovely and appreciated. But what about business?

Unfortunately, most of the nonprofits running these kinds of events don't "get" that contributions from businesses are, ultimately, supposed to benefit the business. It's not how they think. Adding a logo to a poster or a program is fine, but it's only a start. Instead, the nonprofit event planners need to ask the donor, "How can we make this work for you to make sure you achieve your business goals?"

Window decals may also be a great option for proceedings like this as they can easily be removed but still look professional. If you're like me growing up in Indiana, you've been to a county fair or even the state fair. Months before hand you'll see plastic signs lining the roads giving dates and times. Once the incident comes around, you'll see signs for parking and directions to the horse show and other animals.

If you know of a store that carries all the items in your shopping list, head for that store instead. It may not be the cheapest you can find, but the amount of time and effort you save more than makes up for the small amount of money you saved if you drove in and out of different stores instead.

That's a lot of money you could be making for your organization. Depending on the incident and type of fundraiser, signs can play a different role. Custom window decals can be placed on doors or windows for a more sophisticated look for actions such as galas while a custom banner may be all you need for something like a bake sale. No matter the occasion, signs can help you promote it!

Have a presence at the occasion. Staff a table where you can distribute information, answer questions, or make a special offer. Be creative! Have members of your team circulate among the crowd in matching t-shirts. They can hand out material, engage people in conversation, and help put a friendly "face" on your business.




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