For a lot of people when asked what they choose when buying food they will usually say the taste or possibly the cost of what they are buying. However on an unconscious level it is often the images on the packaging in front of them that will influence their decision even if they are not necessarily aware of it. This is why it helps to have the right kind of food packaging illustration.
The illustration on the packaging is about more than just making the product look good. While this is important in and of itself it also provides people with an indication of who the product is aimed at and how it should be served. An illustration may show it as something that kids will love to eat or something ideal to serve for people who want to serve something special for a dinner party.
This is why before approaching an illustrator you need to consider this. Think about your target audience. Once you have an idea of who you are marketing the product towards it then helps to look around and see similar products on the shelves. You do not and should not wish to copy other designs but it can help to generate ideas for a final brief.
It is vital that you meet people in person before making a final decision on whether or not you wish to use their services. This gives you the chance to talk to them about their experience and their qualifications so that you can find out whether or not they are suitable for the job. Ideally you want to work with people who have done illustration work with them for a long time so that they will be more aware of what you want and be able to adapt to your needs.
When talking to an illustrator you need to give them the brief. Telling them what you want and who you are targeting the product towards will give them more of an idea of the right kind of illustration. If you do not provide enough information then this can often delay the process as they ask questions about what you want.
If you can draw a mock up of what you would like. It does not necessarily need to be artistically accurate but it can give them a reference to work with. Alternatively you can show them similar types of packaging to give them an idea of the kind of image you want for your product.
It is also worth considering whether you trust the person you work with. They should be willing to listen to you. This does not necessarily mean that they cannot give feedback but they should do so in a way that is helpful and not overly blunt. If you are in any doubt or do not feel comfortable then you should look elsewhere.
It is best to contact at least three food packaging illustrators. This will give you the chance to compare them in terms of both cost and the quality of their work and experience. It is also recommended to look for feedback and customer reviews online to help you make the right decision for your business and to make sure you choose someone who will make your product look good!
The illustration on the packaging is about more than just making the product look good. While this is important in and of itself it also provides people with an indication of who the product is aimed at and how it should be served. An illustration may show it as something that kids will love to eat or something ideal to serve for people who want to serve something special for a dinner party.
This is why before approaching an illustrator you need to consider this. Think about your target audience. Once you have an idea of who you are marketing the product towards it then helps to look around and see similar products on the shelves. You do not and should not wish to copy other designs but it can help to generate ideas for a final brief.
It is vital that you meet people in person before making a final decision on whether or not you wish to use their services. This gives you the chance to talk to them about their experience and their qualifications so that you can find out whether or not they are suitable for the job. Ideally you want to work with people who have done illustration work with them for a long time so that they will be more aware of what you want and be able to adapt to your needs.
When talking to an illustrator you need to give them the brief. Telling them what you want and who you are targeting the product towards will give them more of an idea of the right kind of illustration. If you do not provide enough information then this can often delay the process as they ask questions about what you want.
If you can draw a mock up of what you would like. It does not necessarily need to be artistically accurate but it can give them a reference to work with. Alternatively you can show them similar types of packaging to give them an idea of the kind of image you want for your product.
It is also worth considering whether you trust the person you work with. They should be willing to listen to you. This does not necessarily mean that they cannot give feedback but they should do so in a way that is helpful and not overly blunt. If you are in any doubt or do not feel comfortable then you should look elsewhere.
It is best to contact at least three food packaging illustrators. This will give you the chance to compare them in terms of both cost and the quality of their work and experience. It is also recommended to look for feedback and customer reviews online to help you make the right decision for your business and to make sure you choose someone who will make your product look good!
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