In the current composition industry, various techniques are applied in theaters, filmmaking and television production. A script is read out and pre-recorded so that it can be used in a video without the person producing the sound getting on the stage. This is important if you want to connect with your target audience, and also when introducing a new product. The following are the tips for selecting a freelance voice over artist Los Angeles, for a corporate video.
First, you must consider the feelings that define or explain your product or service. When you start looking for a freelancer when you have no idea what exactly to look for in the voice, then you are lost. List down the feelings or reactions that explain your brand. Use the list to find someone who embodies these sentiments based on the brand you are marketing.
Once you have stated the kind of people you want, the next thing is getting recommendations. In the current digital era, many freelancers are offering these services, meaning it will be hard to know where to look. Ask for recommendations from professionals like video production companies. They probably have one or two experts they have worked with in the past that they can recommend. They can quickly match your interests with the right person.
The list you get will contain names of both male and female freelancers. You must know which of these people to use based on the demographic that you are targeting. Since it is inconclusive who the best voice experts are in the two genders, check the consumers you are targeting and see if most of these people are male or female. If the primary targets are males, use the speech of a male. The same trick applies if they are female.
Similarly, request to see the previous projects these people have done. The most reputable ones will keep a portfolio of their past work. Look for the projects for products like yours or the ones that match your target customers. If a person has done many projects like yours, that is an advantage. Look for flexibility also to see if someone can handle a vast range of services.
Check if the speeches complement your audience. There is the right speech and the wrong one. The wrong statement will distance your target audience because they will lose interest. A corporate video meant for kids must have a speech whose tone addresses children and not the senior demographic. If you use the speech for a brand meant for adults, then no one is going to pay attention to it.
Moreover, conduct a test with the audience that you are targeting. If you want the video to reach women of a certain age, try having a few of them listen to the speeches so that they can give their opinions. When targeting a small demographic, you will need a few people. But for a large market, you will do a lot of tests.
Lastly, in the global market, English is the most common language. Also, keep in mind that some countries use English as the second language, and may not understand it well. An average accent will thus be okay in such a case.
First, you must consider the feelings that define or explain your product or service. When you start looking for a freelancer when you have no idea what exactly to look for in the voice, then you are lost. List down the feelings or reactions that explain your brand. Use the list to find someone who embodies these sentiments based on the brand you are marketing.
Once you have stated the kind of people you want, the next thing is getting recommendations. In the current digital era, many freelancers are offering these services, meaning it will be hard to know where to look. Ask for recommendations from professionals like video production companies. They probably have one or two experts they have worked with in the past that they can recommend. They can quickly match your interests with the right person.
The list you get will contain names of both male and female freelancers. You must know which of these people to use based on the demographic that you are targeting. Since it is inconclusive who the best voice experts are in the two genders, check the consumers you are targeting and see if most of these people are male or female. If the primary targets are males, use the speech of a male. The same trick applies if they are female.
Similarly, request to see the previous projects these people have done. The most reputable ones will keep a portfolio of their past work. Look for the projects for products like yours or the ones that match your target customers. If a person has done many projects like yours, that is an advantage. Look for flexibility also to see if someone can handle a vast range of services.
Check if the speeches complement your audience. There is the right speech and the wrong one. The wrong statement will distance your target audience because they will lose interest. A corporate video meant for kids must have a speech whose tone addresses children and not the senior demographic. If you use the speech for a brand meant for adults, then no one is going to pay attention to it.
Moreover, conduct a test with the audience that you are targeting. If you want the video to reach women of a certain age, try having a few of them listen to the speeches so that they can give their opinions. When targeting a small demographic, you will need a few people. But for a large market, you will do a lot of tests.
Lastly, in the global market, English is the most common language. Also, keep in mind that some countries use English as the second language, and may not understand it well. An average accent will thus be okay in such a case.
About the Author:
You can find an overview of the benefits you get when you hire a freelance voice over artist Los Angeles area at http://www.raycerimeli.com right now.
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