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Saturday, May 9, 2015

Can An Online Marketing Company Help Frozen 2?

By Katie Arden


Arguably the most popular Disney movie in the past number of years has to be "Frozen." It's a name that just about everyone has heard of, even if they don't like Disney films in general, and its appeal is startling to say the least. As of late, it's been announced that a sequel will be released, which had to have been a given with the first film's commercial success. If an online marketing company were to be brought on, though, I think that greater success can be had.

"Frozen 2" will not reach screens, around the world, until 2018. As a result, I think that this gives potential viewers ample time to discuss possible storyline rumors and new additions to the cast as well. The original "Frozen" has been viewed as a success from a storytelling standpoint, as far as Disney films are concerned, meaning that the sequel has large shoes to fill. For the sake of this piece, though, I'd like to discuss the potential marketing endeavors that could be carried out en route to said sequel.

If you want to talk about the reasons why "Frozen" has seen success, attention should be brought to the marketing done by Disney. Even though "Frozen" has been out for over a year now, you can still go to a toy store, for example, and find various dolls and action figures related to the brand. It's understandable that the brand makes money, so manufacturing doesn't exactly see a conclusion. More than anything else, this has contributed to the overall success of "Frozen," as a household name.

Firms such as fishbat can boast a number of services, those related specifically to social media included. You have to keep in mind that while this service is great for interactive purposes, it's just as easy for businesses to post content for their audiences to absorb. "Frozen 2" has its own audience to appeal to, so Disney's efforts on Facebook, Twitter, and the like should match this. As long as services like these are incorporated, the value of an online marketing company will be that much stronger.

"Frozen 2," from what I have seen, can be one of the best films of the year in 2018. With that said, it remains to be seen if it'll be able to match up to the original, especially when given the fact that it is a sequel. Many of them do not quite match up to the originals; this isn't to say that it'll be the case for "Frozen 2," though. It's just a matter of how well the movie is advertised and, to a greater extent, the work that Disney puts into its creation.




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